New Trend in Shopping
Starting last month, Northpark features searchable inventory utilizing ShareRails, a technology used to digitize Northpark’s inventory making products sold at the retail center searchable via the Northpark website and Google. With Google’s location-based search results, this technology offers a new way to help drive consumers back to traditional shopping centers and offer a convenient alternative to e-commerce shopping.
ShareRails is only one of the innovative technologies rounding out the interactive experience at Northpark as part of the current renovation. The new Eatery will house a large, high-resolution digital display that will provide entertainment and targeted messaging for customers. There will also be touchscreen directories and a children’s interactive wall complete with gaming and motion-activated content all designed to create a connective and unique shopping experience for families. Fresh interior and exterior landscaping and a total resurfacing of the parking lot will be completed in time for holiday shopping this November.