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Mississippi Money: The Value of Shopping Local

I love shopping online. When I know exactly what I want, I can find the best deal, maybe a coupon code and often free shipping. As long as I don’t pay attention to the regular emails updating me with the status of my order, there is even an element of surprise when I arrive home to find a window lock or an order of note cards sitting on my front porch (my two most recent purchases…).

While I can go online to save a bit of time and sometimes money, when I need real value, I shop local.

Shopping local gives you more than what you pay for. I recently needed to replace some antique hardware in my house. With the help of my historic preservation expert sister, I scoured a few websites for the part I needed, to no avail. A quick trip to Old House Depot got me exactly what I needed, plus a lot of detailed information about its history, care andusage that will help me with future repairs.

Shopping local makes you a better-informed consumer. Last weekend I decided to tackle a painting project I had been putting off. I thought I had everything figured out from past experience and recommendations gleaned online, but the experts at the local paint store wereable to do one better. In addition to a superior paint, talking with the storeowner answered more questions I hadn’t even thought to ask before I started my project. My work went more smoothly with their expertise.

Shopping local boosts your children’s opportunities. Local stores often have lower staff turnover than “big-box” stores. Over time, you get to know the staff, and they know you. A summer job with a local store you frequent may be easier for your child to get and provide more useful connections than a summer at a big box store that provides a paycheck and not much else.

By shopping locally, I have become a better-informed consumer, saved a ton of money and even gotten a summer job on a tight notice. The stores I frequent have become a network of experts that help me with tasks ranging from cooking a good meal to major home repairs. To top it all off, the level of service I receive from local stores is a value that I cannot overlook.

By Ryder Taff

About The Author

Ryder Taff

Ryder Taff CFA is an Investment Advisor at New Perspectives, an independent advisory in Ridgeland, MS. He blogs somewhat regularly at and can be reached at


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